NANA T. BAFFOUR-AWUAH
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writer | strategist | consultant

I help brands craft good great stories.

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Check out my toolkit

  • Verbal Identity

    • Brand voice

    • Voice guidelines

    • Tone

    Technical Writing

    • UX writing

    • Microcopy

    • Content design

    Copywriting

    • Digital (site & social)

    • Product

    • Sizzle scripts

    Brand Writing

    • Brand narratives

    • Brand manifestos

    • Brand stories

    • Messaging architecture

    • Executive talking points

    Other

    • Speechwriting

    • Concept writing

    • Content editing

  • Brand Identity

    • Positioning

    • Mission, vision, values

    • RTBs / proof points / claims

    Brand Assessment

    • Brand audits

    • Competitive analysis

    Innovation

    • Ideation workshops

    • Concept writing

    Consumer Insights

    • Profiles & personas

  • Logistics & Setup

    • Planning

    • Discussion guides

    • Screening & recruiting

    Moderation & Synthesis

    • Projective exercises

    • 1:1 interviews (IDIs)

    • Focus groups

    • Debriefs

(Popular) Opinions*

  • “Working with Nana is a true breath of fresh air.

    He is an absolute professional and fosters a welcoming environment with everyone he comes across. On a consumer segmentation project, Nana consistently asked thought-provoking questions to encourage our team to think critically and from different angles (which can be a challenge for long-timers on a brand). He exudes warmth, is ever curious, and it is so clear that his work brings him joy.”

    Samantha Stogner
    Marketing Manager, Rich Product’s Corporation

  • "Nana is a rare find.

    He is a talented writer, editor, presenter, brand expert and manager. He is ambitious yet kind. Nana turns challenges into opportunities. And he is a beacon of stability, even when surrounded by other people's chaos. In short: If you get a chance to hire Nana or even grab coffee with him, do it. Your life will be better off for it.”

    Esther Haynes
    Former Group Director, Brand Writing @ Siegel+Gale; ex New York Times (T Brand)

  • "Nana passes all the tests about people you want to collaborate with.

    He brings strategic rigor, empathetic awareness, and creative brilliance to every decision - big and small. He is calm and collected in high-stakes situations, and a clear communicator with a persuasive perspective in every interaction. And most of all, he easily passes the airplane test; I’ve enjoyed every project we've worked on together and I’d happily partner on projects with just the two of us. Beyond being personable, Nana elevates projects and those around him.”

    Daniella Gold
    Director, ?What If! Innovation

  • "Nana is a rare talent.

    Each time I am able to have him aboard on a major brand project, I’m struck by his professionalism, sharp mind and creativity. Whether forming strategy, writing or engaging with senior executives, he is a terrific partner and practitioner. Hire him and look forward to each team member and client thanking you!”

    Melanie McShane
    Executive Director, Strategy @ JKR; ex Siegel+Gale; ex Wolff Olins

  • "Nana leans in.

    He deftly navigates relationships with both clients and coworkers, and brings critical thinking, great prose, and strategic rigor to his work. I so appreciate his willingness to figure things out together—he’s one hell of a partner and an all-around wonderful human.”

    Michelle Bekas
    Group Business Director, JKR NY

  • "Nana isn’t just a competent writer.

    He is an imaginative, risk-taking writer who has an intuitive grasp of how to shape a story. With very little editing on the part of our staff, he consistently produced artfully constructed pieces that we published on our alumnae/i website. He worked independently, coming up with story ideas on his own, researching, and interviewing subjects. After submitting a story, he was open to and even welcoming of suggestions for improvement. I highly recommend Nana not just for his skill with words but for his eagerness to take on challenges and to grow as a person.”

    Julia Van Develder
    Former Editorial Director, Office of Communications @ Vassar College

  • "Nana is an excellent strategist.

    His ability to really frame a problem through research and analysis allows him to provide value as a key member of any team. He focuses on what's important: delivering results that showcase breakthrough thinking. His writing also brings ideas to life through his analytical and creative mind.”

    Obinna Izeogu
    Vice President, User Experience @ J.P. Morgan

  • "Nana is thoughtful and adaptable.

    As a consultant, he led the copy efforts for the launch of CIBT’s new brand, Entriva—working alongside strategy and design. Even though he joined the project much later, by the end of the engagement he’d delivered a clear brand voice, a spot-on brand story, and crisp website copy. It’s my pleasure to recommend Nana.”

    Raksa Ouk Nazryk
    President & Chief Product Officer, Entriva

  • "Working with Nana is a joy.

    He has an uncanny ability to break down complex problems into manageable bits. He’s a thinker who enjoys exchanging and exploring ideas; and a doer who brings concepts to life. Nana worked with my startup to help define our brand, and continues to help us hone our messaging. He is also an amazing writer, which coupled with his analytical mind, make him a formidable brand strategist. Any team with Nana on it should count themselves lucky.”

    Papa Kofi F. Baffour-Awuah
    Senior Market Manager, Sysmex Inostics

  • "Hands-down one of the best people I've ever worked with.

    From the first time I met Nana, he impressed me with his ability to make difficult things look easy. I can't recommend him enough!”

    Joseph Burdick
    Senior Engineer, Unqork

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