NANA T. BAFFOUR-AWUAH
—~—
writer | strategist | consultant
Check out my toolkit…
-
Verbal Identity
Brand voice
Voice guidelines
Tone
Technical Writing
UX writing
Microcopy
Content design
Copywriting
Digital (site & social)
Product
Sizzle scripts
Brand Writing
Brand narratives
Brand manifestos
Brand stories
Messaging architecture
Executive talking points
Other
Speechwriting
Concept writing
Content editing
-
Brand Identity
Positioning
Mission, vision, values
RTBs / proof points / claims
Brand Assessment
Brand audits
Competitive analysis
Innovation
Ideation workshops
Concept writing
Consumer Insights
Profiles & personas
-
Logistics & Setup
Planning
Discussion guides
Screening & recruiting
Moderation & Synthesis
Projective exercises
1:1 interviews (IDIs)
Focus groups
Debriefs
(Popular) Opinions*