I'm a writer, strategist, and consultant. In other words, I am an endlessly curious word nerd and an expert at transmuting data into stories.

Over the past 10+ years, I've helped shape several brands across various industries—from technology (Mozilla) to travel (Entriva/CIBT) to toothpaste (Colgate), and more. Regardless of the challenge, my approach is simple. I combine multi-industry insights with a client-specific lens: I focus on each brand's unique needs, examine the world around it, and listen to what consumers say (and don't say). That's how I find language that speaks to people and ideas that make them lean in.

That's how I help my clients craft a damn good story.

When I’m not doing brand work though, sometimes I have thoughts about it—you can read them in publications like Campaign US, Quirk’s and Brand Quarterly (or you can just catch some of my quick takes over on LinkedIn!).

But when the moon comes out, I tend to start cooking up fiction, poetry and essays, which you can find in HuffPost, The Good Men Project, and African Writer Magazine.

Take a peek at my toolkit below☟ check out some of my projects, and don’t forget to say hello!