#BS: Eve by Boz. Bigwigging.

Bozoma Saint John has been blazing trails for a while now—and she’s sparking up another with her new venture, Eve by Boz. Here’s why this brand excites me:

✨ Tresses w/ purpose: Black women make up majority of the consumer base in the wig category, but ownership skews shockingly non-black. Eve by Boz is hoping to challenge that

✨ Real impact: It’s headquartered in Ghana. This means investing in brilliant, oft-overlooked talent (at a time when cost of living is tough for the average person)

✨ Bold like gold: Swaggy, luxe, unshakably self-assured, and unflinchingly black. The brand’s essence is decidedly Boz. And it works, because…

✨ Namely, it tracks: Her name is on the line, literally: Eve by Boz is an endorsement. A declaration. “A movement” as the site says

✨ It's got heart: I love the name “Eve”. It’s simple and telegraphic and lends itself to limitless marketing executions. But what I love most about it is that Eve is also the name of Boz’s first child…her angel baby. That is precious and sacred

✨ Grand opening, grand sew in: ICYMI, the company launched with a whopping 171 products—and no investors! That’s ballsy and unconventional…but when have we ever known anything about the Boz brand to be safe or conventional?

#BrandlySpeaking, Eve by Boz is badass and intriguing. And as a bald Ghanaian man with no interest in wearing wigs, I’m here for its success.
From root to tip.

via Eve by Boz