#BS: Heinz. So HOT right now.

I’m a bit tardy for the party but I was today years old when I realized that Kraft Heinz is out here doing the damn thing.

It started with stumbling upon this thread about a fun, clever innovation with the Heinz ketchup bottle (image below). Then last night I saw this ad at King’s Cross that made me chuckle. By now, I was actually curious about this brand that I admittedly don’t keep top of mind. So today, I consulted Prof. Google, and…

*cue Hans Zimmer score*

Example after example of wicked smart innovation and gorgeous ads. Real red magic. Then I found this insightful piece by Lisa Rosenberg explaining how this wave of delicious work has been powered by the brand’s global creative strategy, “Irrational Love” (worth a read here).

#BrandlySpeaking this stuff from Heinz is a beautiful example of finding simple truths and elevating them into something sublime ✨

via Threads

seen @ King’s Cross